Tony Alva

It's time to envision a world without kooks or cool guys, where every professional skateboarder is considered equal. Richie Jackson knows how to make that dream a reality. With an innovative new approach to the hardflip, Jackson hopes to bring together two of skateboarding's most diverse factions. And he also has a handy tip that makes learning switch hardflips a snap.

After more than 35 years of skateboarding the legend has honed in on his particular tastes